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The user-generated content blueprint:
All you need to know to achieve your content marketing goals
CHAPTER 1: How to develop a winning User-Generated Content concept
The initial concept of your user-generated content program can either make or break the program. To be effective, your program must appeal to your end users, while simultaneously reflecting your brand’s corporate goals. In this chapter. you’ll learn how to create an initial concept for what will be a winning UGC program. More specifically, you’ll learn:
The process involved with developing such a concept
The kinds of programs that appeal to consumers overall
Specific case studies of effective UGC programs
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