Posted by Steve Hulford on 10.02.13
Unstoppable Mom's on Live with Kelly and Michael
February 10th, 2012 - Toronto. They take their kids to soccer practice, tend to them when they’re sick and manage any of dozens of other daily work or home duties—sometimes moms seem absolutely unstoppable.
Now their grown-up—and still growing-up—kids have the chance to take their hats off to those super moms with the kick-off of Live with Kelly and Michael’s Search for Unstoppable Moms contest. The UGC initiative invites participants to write a one-page explanation or upload a video to the show’s website describing why their mom is “dedicated, caring, confident, loving, determined and ready for anything”—and most importantly, why she deserves to win the grand prize.
And a very grand prize it is. A panel of Live judges will select 15 semi-finalists based on the compelling nature of their submissions during the week of March 4th, 2013, before four finalists are selected. Those lucky finalists will then be invited to appear on Live, at which point viewers will have the chance to vote on their submissions. The Finalist who receives the most online votes will be awarded the grand prize—a cheque for $100,000.
Prior to selecting a winner, various videos will be featured on the contest website—powered by Filemobile’s cutting-edge Media Factory social media management platform and leveraging the firm’s UGC Contest Application—as webisodes, allowing viewers to get a sneak peak of some of the top submissions.
“The Search for Unstoppable Moms contest is a perfect way to salute the tireless efforts of moms across North America,” said Filemobile Co-Founder Ron Watson. “We’re proud to have Media Factory powering such a fun and highly-interactive contest.”
Submissions are due by February 8th, 2013, so don’t delay—now’s the time to explain why your mom is unstoppable. For more information, visit http://unstoppablemoms.livekellyandmichael.com.